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article REVIEW: Fashion Media Group CEO Liu Jiang depth of interpretation of what is the real fashion.

1993 年 backing from Beijingdongdan West No. 54 of a small alley courtyard from scratch, after 20 years has developed into a 18 publications, over a thousand employees and annual revenues of $ 1.3 billion breaking fashion group, but as the fashion media first Army chiefs, fashion media group president Liu Jiang how to see with the "fashion" does not take sides, not tall, hairstyles ordinary at first glance looks a bit like "Country Love" in the Xie Guangkun, clothing nor drill, belonging release not find the kind of crowd. But Liu Jiang really stylish, fashion is not his appearance, that the attitude and behavior, "like a poet,Why are so easily misread fashion fashion fashion fashion group dynamics, like passion, like a farmer down to earth" is the Liu Jiang has been adhering to the concept. He really is a poet, has published "Time depths of love", "poetic fashion" two poems, interviews with the Liu Jiang did not speak a lot of big names, marketing, strategy and other technical terms, this aspect is not without thinking, but he can always plain and emotional language to express them,nike官方網, the discourse is also quite idealistic passion and romance. Vision, feelings, perhaps this is Fashion Group bones temperament.

Q & a: Fashion is actually a positive attitude towards life

Reporter: From the face of it do not feel you belong to the traditional sense of fashion, you feel enough "fashion" do?

Liu Jiang: Fashion Group is very shocking, can one see that I feel so ordinary, no publicity, no razor, I feel not so wise, so good, in fact, exactly reflects the fashion of the dialectical relationship. External art fashion, design, beautiful, in fact, there must be some deep inner meaning and heritage. Fashion is popular in the eyes of many, in fact, is a classic fashion. Fashion is the driving force of a spiritual, positive, the pursuit of beauty, including the advancement of technology and the exploration of the unknown are all fashionable. I myself love of learning and thinking, very optimistic, curious to new things, unwilling to mediocrity and have the courage to step into the unknown, this is an essential element of fashion.

Reporter: But in many people's eyes fashion stands dressed, skimming over the surface, changing, very far away from their own lives.

Liu Jiang: that fashion is "fashion", is too narrow, in fact, fashion and everyone have a relationship, and involve all aspects of life, and no one can not escape. Some people say I do not follow fashion, my heart is very calm, like the natural and simple things, but they are also stylish ah. Some people say I do not chase the trend is the trend of my own personality, he just said right, fashion is individuality and overall harmony, he insisted on the self is the fashion. For the corn bread is concerned, bread is the fashion. Nowadays mobile phone into a touch screen, a small black and white TV is not the living environment has changed, people's pursuit of a healthy lifestyle, heartfelt concern for environmental protection, to do charity in his heart there is a respect, these are stylish concept.

Reporter: Some people think that fashion is somewhat superficial, vain, and it propelled the materialism of this society, potentially contributing to the impetuous, how do you see?

Liu Jiang: impetuous not the fault of fashion, fashion itself is an upward force, it is precisely because of fashion, we insist on a positive, healthy, progressive and beautiful. Positive is positive energy, always optimistic, wants to have any solutions to the problems instead of complaining, fashion people are not complaining about groups. Each industry has its vain man, who certainly do fashion vanity, and it certainly is a few people, but vanity grasp the discretion forces of social progress, there is no vanity may be negative slack mediocre,nike官方網, and even a sense of innovation are not .

Reporter: That was a lot of fashion people misread?

Liu Jiang: Yes, there is a huge fashion proved to be misread publicity space. People who looked at doing dressed fashion magazine, full of vanity, is also working overtime to three p.m. them, this contrast is generally invisible. In fact, fashion people are on the whole very low-key, very high requirements on their own, we are recruiting staff standard is beauty in all aspects, not just the appearance, character must be honest, positive, aesthetic and strong, making a fuss of the people can not To, cynical people can not be too easy to meet, people with low requirements on their own can not be.

Reporter: China fashion glossy exterior is just one aspect of the reality of the Chinese society is still filled with a lot of dark and backward, you are concerned about this do?

Liu Jiang: I know there are many in society are not OK, but you want a happy life, or depressed life? You believe that human beings will be better, still believe that the Earth would immediately destroy? You live in a time worse than Tang or Song worse than that? Even better then, can you go back? That's who without pain? Human survival instinct is to wonderful, but a house does not sweep can sweep the world? You want to do a happy man, let the people around you benefit.

fashion people are so neat to go out every day, spirited passion to work, play to their creativity, but also to bring others OK. I told our staff, fashion is a positive attitude towards life, when many people are complaining, you should be like a refreshing wind blowing others, lonely and depressed when others, you should be like the touch of love and companionship, so his feelings to. Someone else is to help yourself.